Our Hurricane Recovery: A Journey of Resilience and Progress

We at Resort Rentals are proud to share our remarkable journey of recovery in the aftermath of Hurricanes Helene and Milton. Our team's resilience and adaptability have been truly inspiring, showcasing our unwavering commitment to both our property owners and guests.

Our Inventory and Booking Resurgence


We're thrilled to report significant progress in bringing our properties back online. We're also experiencing an encouraging uptick in bookings. In just the past two weeks, we've nearly matched last year's guest nights for the next five months. This resurgence in bookings is a testament to the effectiveness of our recovery efforts and the enduring appeal of our beautiful area.

Our Operational Adaptations


Despite facing significant damage to our North and South offices, including the loss of 4 to 5 feet of drywall, we've quickly adapted to ensure continuity in our operations. We've established a "command center" at our St. Pete Beach office, complete with air conditioning and internet access, allowing us to coordinate our efforts efficiently. 

Our team has been working tirelessly to retrieve and organize supplies that survived the storm. We've set up organized areas in our St. Pete office to prepare for our Madeira and St. Pete properties, ensuring we're ready to welcome guests back with the same level of excellence.



Enhancing Our Properties' Value


As part of our recovery process, we're encouraging our property owners to consider renovations that could enhance their properties' appeal. We suggest focusing on: 

  • Modern Amenities: Installing smart home features, high-speed internet, and energy-efficient appliances can significantly enhance the value and appeal of your property while improving energy efficiency and convenience for homeowners. High-speed fiber internet is becoming increasingly essential, providing faster uploads and downloads, improved reliability, and lower latency. This is particularly crucial for remote work, online education, and streaming high-quality content. Fiber internet can also increase your home's resale value by up to 3.1%. Energy-efficient appliances, such as ENERGY STAR-rated refrigerators, washing machines, and dishwashers, not only reduce utility bills but also minimize environmental impact. Features like load-sensing technology in washing machines and soil sensors in dishwashers optimize water and energy usage. Additionally, smart thermostats like the Ecobee Smart Thermostat Premium offer advanced climate control with built-in air quality monitoring and compatibility with voice assistants. By incorporating these modern amenities, you can create a more comfortable, efficient, and technologically advanced living space that appeals to today's homebuyers and enhances overall property value.


  • Design Trends: Updating interiors with contemporary color schemes and furnishings is a dynamic and exciting process that can breathe new life into any space. In 2024, we're seeing a shift towards warmer, more inviting color palettes that create a sense of comfort and sophistication. Rich, earthy tones like chocolate brown, deep forest green, and warm terracotta are gaining popularity, offering a cozy yet elegant atmosphere. These colors pair beautifully with natural materials such as wood and stone, creating a harmonious blend of textures and hues. Furniture trends are leaning towards curvilinear and organic shapes, moving away from the stark, angular designs of recent years. Plush, oversized seating with soft, rounded edges is becoming increasingly popular, offering both style and comfort. Metallic accents in cooler tones like chrome and brushed nickel are making a comeback, adding a touch of modern glamour to spaces. Sustainable and eco-friendly materials are also at the forefront of design, with bamboo, recycled plastics, and reclaimed wood being incorporated into furniture and decor. Lighting fixtures are becoming statement pieces in their own right, with sculptural designs that double as art installations. The overall trend is towards creating spaces that feel personalized, layered, and lived-in, moving away from the minimalist aesthetics of the past few years. By incorporating these contemporary color schemes and furnishings, homeowners can create spaces that are not only on-trend but also timeless and uniquely their own.


  • Outdoor Spaces: Enhancing patios, balconies, or gardens to create inviting outdoor living areas has become increasingly important as homeowners seek to extend their living spaces beyond the confines of their interior walls. In 2024, the trend is towards creating multifunctional outdoor rooms that seamlessly blend with the indoor aesthetic while embracing nature. This approach involves thoughtful design elements that cater to various activities such as dining, lounging, and entertaining. For patios, consider incorporating weather-resistant furniture with plush cushions in vibrant, fade-resistant fabrics to create comfortable seating areas. Add depth and warmth with outdoor rugs, and create ambiance with layered lighting using string lights, lanterns, and solar-powered fixtures. Vertical gardening is particularly effective for balconies, utilizing wall-mounted planters or trellises to maximize space and add greenery. For gardens, create distinct zones using hardscaping elements like pavers or gravel, and incorporate water features for a tranquil atmosphere. Regardless of the space, prioritize versatility with modular furniture and multi-purpose elements like storage ottomans or convertible dining sets. Don't forget to add personal touches with outdoor art, throw pillows, and decorative accents that reflect your style. By focusing on comfort, functionality, and aesthetic appeal, you can transform any outdoor space into an inviting extension of your home, perfect for relaxation and entertainment throughout the year.


  • Kitchen and Bathroom Upgrades: Kitchen and Bathroom Upgrades: Modernizing these key areas can significantly boost property value and guest satisfaction. In 2024, kitchens are evolving into multifunctional spaces that blend style with cutting-edge technology. Smart appliances, such as refrigerators with touchscreens and voice-activated faucets, are becoming standard features. Energy-efficient appliances not only reduce utility costs but also appeal to environmentally conscious guests. Open-concept layouts continue to dominate, creating a seamless flow between the kitchen and living areas, perfect for entertaining. For countertops, durable materials like quartz and granite remain popular, while large-format porcelain slabs are gaining traction for their versatility and low maintenance. In bathrooms, luxury is key. Spa-like features such as rainfall showerheads, heated floors, and freestanding tubs are highly desirable. Smart toilets with bidet functions and self-cleaning capabilities are becoming more common. Large-format tiles or seamless surfaces reduce grout lines, creating a sleek, modern look while also being easier to clean. Lighting plays a crucial role in both spaces - layered lighting schemes with task, ambient, and accent lighting can transform the atmosphere. In both kitchens and bathrooms, touchless fixtures are not only hygienic but also add a modern touch. By focusing on these upgrades, property owners can create spaces that are not only visually appealing but also highly functional, potentially leading to increased rental rates and guest satisfaction scores.


These improvements not only increase property value but also make our units more attractive to potential guests, potentially leading to higher occupancy rates and rental income.

Our Community Support and Solidarity 


Our hearts go out to our owners who have faced severe damage on the islands. We've been deeply moved by the way our community has come together, describing it as nothing short of inspiring. This sense of camaraderie and compassion has been a driving force in our recovery efforts. 

The aftermath of Hurricanes Helene and Milton has been challenging, but the resilience and unity displayed by our community have been truly remarkable. We've witnessed countless acts of kindness and support among neighbors, property owners, and local businesses. From sharing resources and offering temporary housing to volunteering for cleanup efforts, the spirit of our community has shone brightly during these difficult times. 

Many of our owners have gone above and beyond, opening their undamaged properties to those who have been displaced. Local restaurants and shops, despite facing their own challenges, have been providing meals and supplies to those in need. The outpouring of support from both residents and visitors has been overwhelming, with many offering their time, skills, and resources to aid in the recovery process. 

We've seen impromptu community meetings organized to share information and coordinate relief efforts. Social media groups have become hubs for connecting those in need with those who can help. The level of organization and cooperation that has emerged organically is a testament to the strength of our community bonds. 

Our local emergency services, utility workers, and municipal staff have been working tirelessly around the clock to restore essential services and ensure the safety of all residents. Their dedication and hard work have not gone unnoticed, and we're immensely grateful for their efforts. 

This collective response to adversity has not only helped in the immediate recovery but has also strengthened our community ties. We've seen new friendships form and existing relationships deepen as people come together to support one another. This sense of unity and shared purpose will undoubtedly serve us well as we continue to rebuild and look to the future. 

As we move forward in our recovery efforts, we're committed to maintaining this spirit of cooperation and mutual support. We believe that by continuing to work together, we can not only restore what was lost but build an even stronger, more resilient community. The challenges we face are significant, but the strength and compassion we've witnessed give us confidence that we will emerge from this experience stronger and more united than ever before.

Closing Thoughts


While challenges remain, including areas still needing attention, we're focused on the future. We're deeply grateful for the continued support and understanding of our property owners. We believe that together, we will emerge from this situation stronger and more united than ever. 

We remain committed to supporting our property owners every step of the way. We encourage our owners to reach out with any questions or needs for assistance, emphasizing that safety and well-being are our top priorities. 

As we continue our recovery process, we're not just rebuilding – we're reimagining and strengthening our community for the future, with our property owners at the heart of our efforts.

Previous Our Beach Communities are Ready for Your Next Vacation